THE NINE CHOIRS OF HEAVEN. An info-graphic for my editorial class and god am I thankful it’s done. Way too much went into this than what I had time for, but hey… I actually kind of like it?
Now excuse me, I must return to my fashion major lifestyle and go sew a coat u_u
EDIT: Re-uploaded with easier viewing!
Cards Against Humanity’s “$5 More” Black Friday Sale
A lot of people have been curious about how our “everything costs $5 more" Black Friday sale worked, and if it was successful for us.
This is a difficult time of year for us because we spend almost no money on marketing, and it’s easy for us to get lost in the noise and money of the holiday season.
We initially started talking about doing a Black Friday sale over the summer, and came up with the idea of a “$0.01 off” coupon. I liked the idea, but have always maintained a policy of no deals, no discounts, and no sales for Cards Against Humanity, even during our Kickstarter. To me the game is always $25, it’s never another price, and doing any kind of deal or discount undermines the simplicity and honesty of the game.
After some discussion, Ben came up with the idea of raising the price for Black Friday and that was so outrageous that I fell in love with it instantly. Two books I read recently that informed my decision were Malcom Gladwell’s David and Goliath and Marty Neumeier’s Zag, which are both kind of shitty business/science books that make the somewhat-obvious point that being small and nimble can give you advantages that huge lumbering opponents don’t have. Anyone can do a sale for Black Friday, but nobody but us could get away with raising their prices and risking a ton of sales just to make a joke.
The other guys were pretty skeptical, but Ben and I convinced them one by one, 12 Angry Men style, until they agreed to let us try a truly insane pricing experiment. The final piece needed to convince everyone was the mockup of the landing page that I designed, with the glowing “consume!” button. Once everyone saw how funny that looked, they knew we had to go through with it.
Nothing crazy here. I put together a landing page and we replaced all the “buy” buttons on our site with the new pricing. I edited the FAQ to include:
Why do all of your products cost more today?
We’re participating in the tradition of “Black Friday,” an American holiday celebrating a time when the Wampanoag tribe saved the settlers of Plymouth Colony with incredible deals. All of our products are $5 more today only, so you can enjoy buying them that much more.
I’m mad that you’re making a joke about Black Friday.
You’re probably a bad person.
We called our contact at Amazon and explained the idea for the sale to them. They thought it was funny but were also pretty annoyed - apparently monkeying with pricing on the biggest sales day of the year isn’t as funny to Amazon as it is to us.
The sale made people laugh, it was widely shared on Twitter and Tumblr, and it was the top post on Reddit. The press picked it up, and it was reported in The Guardian, USA Today, Polygon, BuzzFeed, All Things D, Chicagoist, and AdWeek. It was even the top comment on The Wirecutter’s front page AMA, which had nothing to do with us.
I was pretty sure that our fans would be into the “$5 more” sale, but I had no idea that it would turn a day where we’d normally be totally overlooked into a huge press hit for the game.
So how did we do? A little better than last year. We kept our position as the best-selling toy or game on Amazon. My guess is that peoples’ buying decisions just weren’t that affected by $5.
The interesting thing to note is that we got a nice lift in our sales the day after Black Friday (“Regret Saturday”). That might be from people who were waiting to buy the game until it came back down in price, or, more likely, those are sales from people who heard about the game after our Black Friday press. Not bad for an ad that paid us to run it.
Do not go into the “holes” tag on tumblr because you will not get any cute photosets of Katherine Barlow and Sam…
If I look up “carrot” in the dictionary, most people will acknowledge I do not know all there is to know about carrots and if I truly want to understand carrots, I should probably pick up a horticultural text book. We know that legal and medical terms are going to be, at best, simplistically represented and know we need to find a lawyer or a doctor if we want to know more. Anyone deciding to base their argument on, say, a philosophical concept or term using the dictionary is going to be laughed at at best, or automatically lose whatever argument they’re trying to make at least.
Yet the minute we move into a social justice framework, the ultimate authority changes. We don’t need lived experience, we don’t need experts who have examined centuries of social disparities and discrimination, we don’t need societal context. We don’t need sociology or history – no, we have THE DICTIONARY! That ultimate tome of oracular insight, the last word on any debate!
It’s patently ridiculous and you can see that by applying it to any other field of knowledge. But the privileged will continually trot out simplistic, twitter-style dictionary definitions as if they are the last word and the ultimate authority. No-one would drag out the dictionary to debate science with a scientist. But they’re more than willing to trot out a dictionary definition of racism over any sociological analysis. A dictionary is not the ultimate authority - they’re a rough guide for you to discover the simple meaning of words you’ve never heard before – not an ultimate definition of what the word means and all its contexts.
A 13-year-old white girl traveling with her dance instructors in Houston, Tex., was handcuffed and taken by police to Child Protective Services, over the pleas of the black male guardians she was traveling with.
Landry Thompson traveled with her instructors from Oklahoma to attend a dancing and training session, according to KHOU 11 News. They stopped at a gas station on their way home in the evening, and, exhausted, began to doze in the car. Police showed up and surrounded them, asking who the girl was. Emmanuel Hurd, one of the instructors, told the officers he had a notarized letter from Thompson’s parents establishing his guardianship during the trip.
But police put both Thompson and Hurd in handcuffs, and put a terrified Thompson in the back of the police car. They called Thompson’s mother Destiny only after they brought her to Child Protective Services.
Destiny told KHOU 11 she was “horrified.” “She was with the people I wanted her to be with. She was with people I trusted,” Destiny said. “And now she was taken away from those people and in a shelter with people I didn’t know.”
Destiny said she was initially told she would have to fly to Houston to retrieve her daughter, although police eventually released Landry to her instructors 11 hours later. Police have declined to comment, meaning they have provided no explanation about what prompted them to stop the trio in the first place, let alone why they proceeded to remove Landry without even calling her mother to verify the notarized letter.
Sometimes in daily life I like to pretend I’m a time traveler from late medieval Europe and I’m just fucking amazed at my luxurious life
Let me tell you, 14th c me is REALLY impressed with modern me’s easy access to pepper and cinnamon
"you have multiple purple garments? you must be a person of some note"
"these chairs are fantastically luxurious"
"I’ve never seen so much salt in one place"